The short answer: Friedman & Associates represents Alpharetta policyholders in hail, wind, water, fire, commercial and business interruption claims, and in our specialty: claims that were denied or underpaid. Inspections here happen in person, on the roof and in the attic. The initial claim review is free. If we offer representation, the written agreement states the contingency fee before you decide. No recovery, no fee. Call 877-650-3515 or text the partners.
Call us before you call your carrier. The first phone call shapes the whole claim. Already filed, or an adjuster already assigned? We're still your next call.
NOAA ledger
Reg. 120-2-52-.03
Every kind of Alpharetta loss.
Results and press
$1,664,329 recovered above the carriers' first offers on just 10 recent published files, from more than a decade of this work. See real case results. You could be next.
"He helped me recover 4 times what insurance was offering… extremely diligent and moralistic in how he worked."Kelly, Google review · 4.8★ across 23 reviews · read them all
When you hire the firm, you get the partners: Joshua and Hannah Friedman, with Callie Macho on client success. Not a call center. And Alpharetta is not a pin on our map. It is where Joshua and Hannah spend their date nights: Avalon, and Rumi's Kitchen, which is Hannah's favourite.
Want the fuller picture first? The film, the results register, and the client portal are all at the front door. Meet the firm →
What an Alpharetta claim looks like
Most of this city went up after 1995, which cuts both ways. The rooflines are big, complex and steep, with more valleys, more penetrations and more surface for hail to find. And because the house feels new, the carrier's first read is that nothing could be wrong with it. Half-dollar hail crossed here in August 2024 and did not check the build year.
The other Alpharetta claim wears a lease. Between Avalon, downtown and the Windward and North Point corridors, a storm that closes a building stops the revenue too. Business interruption is separate coverage, proved with financials rather than photographs, and it is the piece a first estimate almost never opens.
High-value claims get private-client handling: strict confidentiality, your file held at the partner level, and the expert bench a complex property deserves. Private client services →
Not every claim qualifies. Four quick moves build your private review.
The law and the clock
Georgia puts real deadlines on your carrier: acknowledge within 15 days, affirm or deny within 15 days of your completed proof of loss, and pay undisputed amounts within 10 days of confirming coverage (Reg. 120-2-52-.03). A denial must cite the specific policy provision it relies on. If the policy contains an applicable appraisal clause and the dispute falls within the amount-of-loss questions assigned to the panel, either party may demand appraisal under that clause; the exact policy and claim record control (McGowan v. Progressive, 2006).
One clock outranks everything: your policy's own "Suit Against Us" clause. White v. State Farm (2012) enforced the one-year clause for the theft claim before it; the opinion did not decide tolling, waiver, or estoppel. Act 635 changes this prospectively only for qualifying first-party property policies issued, delivered, issued for delivery, or renewed on or after July 1, 2027; it does not erase an earlier policy deadline today. Read your clause today, and have Georgia counsel calculate and preserve the earliest plausible deadline.
The Fulton County record
Business interruption is a claim of its own. Most estimates never open it. 180 logged events in the county since 2020, and Alpharetta's own entries run to 1.25" hail. The 2026 season is already on the record: 16 reports so far. The biggest hail on the record near here in the last twelve months is 1", at Duluth, about 10 miles from Alpharetta, on July 4, 2026. Tying your damage to a dated event on this record is how a wear-and-tear opinion gets rebutted.
Inside the one-year window: 17 logged events in this county in the last twelve months, the most recent on Jul 29, 2026. For policies outside Act 635's July 1, 2027 applicability boundary, the clause may still allow as little as one year from the date of loss, so the earliest date may still be working against you.
| Date | Event | Size or speed | Where |
|---|---|---|---|
| Jul 29, 2026 † | Damaging wind | damage reported | Roswell |
| Jul 29, 2026 † | Damaging wind | damage reported | Sandy Springs |
| Mar 16, 2026 | Damaging wind | 60 mph | Ben Hill |
| Nov 25, 2025 | Damaging wind | 45 mph | Newtown |
| Jun 27, 2025 | Hail | 1" | Roswell |
| Aug 29, 2024 | Hail | 1.25" | Alpharetta |
| Jul 27, 2021 | Damaging wind | 63 mph | Ocee |
† preliminary NWS Local Storm Report; NOAA finalization pending. More of the record lives at Fulton County: damage figures and per-row federal links, refreshed weekly (last: 2026-08-10). Source: NOAA Storm Events Database, cross-read against NWS Local Storm Reports. Storm reports are point observations from spotters, stations, and survey teams — a sample of what happened, never an inventory. The absence of an entry for a date or place is not evidence that no damage occurred there.
The most severe on the county record
Carriers audit storm claims against this same federal record. By its own measurements, the worst of it looked like this:
| Date | Event | Where | Measured |
|---|---|---|---|
| May 3, 2021 | Tornado — EF1 | Campbellton | EF1 |
| Jan 9, 2024 | Tornado — EF0 | Fairburn Sky Port | EF0 |
| Apr 13, 2020 | Tornado — EF0 | Red Oak | EF0 |
| Aug 29, 2024 | Hail | Alpharetta | 1.25" hail |
| Jun 25, 2025 | Hail | Newtown | 1" hail |
Ratings, hail sizes and wind speeds as recorded by the National Weather Service. NOAA also logs a rough dollar figure for some events; those are whole-event estimates entered by the local office, frequently blank and often far below real losses, so we do not publish them as if they meant anything about your claim.
Questions from around Alpharetta
Should I call you before I call my insurance company?
Yes. What gets said in the first call shapes the whole claim, so talk to us first. Already filed, or an adjuster already assigned? Call us anyway. We step in at any stage, and the earlier the better.
How much does a public adjuster cost in Alpharetta?
The initial claim review is free. If we offer representation, the written agreement states the contingency fee and scope before you decide. No recovery, no fee.
My house is only twenty years old. Can hail really have hurt it?
Yes, and age is not the test. NOAA logged half-dollar hail across Alpharetta on August 29, 2024. Hail from an inch up bruises asphalt shingles and dents soft metals, and a newer roof simply means the bruising is easier to argue about from the ground, where nobody should be arguing about it.
My business closed for three weeks. Is that a separate claim?
It is a separate coverage inside the same policy. Business interruption pays lost income and continuing expenses for the period of restoration, and it is proved with financials, not photographs. Most first estimates never open it, which is why so much of it goes unpaid.
The carrier says my metal or tile roof is only cosmetic. Is that right?
Not automatically. Some policies carry a cosmetic damage exclusion and many do not, so the first question is whether yours actually says it. The second is whether the damage reached the panel, the fastener line or the coating, which is an evidence question.
The check will not rebuild the roof. What is the lever?
If the policy contains an applicable appraisal clause and the dispute falls within the amount-of-loss questions assigned to the panel, either party may demand appraisal under that clause; the exact policy and claim record control (McGowan v. Progressive, 2006).
How long do I have to act after an Alpharetta storm loss?
Two clocks matter. Your insurer owes you an acknowledgment within 15 days under Georgia regulation, so report promptly and in writing. The dangerous clock is your policy’s "Suit Against Us" clause: White v. State Farm (2012) enforced the one-year clause for the theft claim before it. Act 635 changes this prospectively only for qualifying first-party property policies issued, delivered, issued for delivery, or renewed on or after July 1, 2027; it does not erase an earlier policy deadline today.
Can my roofer handle the insurance claim for me?
No, and Georgia drew that line to protect you. Adjusting or negotiating someone else’s claim takes a public adjuster license (O.C.G.A. § 33-23-43), and the law specifically bars roofing contractors from doing it (§ 10-1-393.12). That is no knock on your roofer. We handle the carrier, your roofer handles the roof, and we work well beside good contractors.
Prefer a quieter first step? Ask us anything, free: a real answer from a licensed adjuster, no strings.
Friedman & Associates are licensed Georgia public adjusters, not attorneys. Our work is the licensed practice of public adjusting under O.C.G.A. § 33-23-43: reading the policy, documenting and valuing the loss, negotiating with the carrier, and preparing appraisal. Nothing on this page is legal advice, and litigation, including bad-faith suits, is referred to independent policyholder counsel.
Don't take the carrier's first number. A free, confidential review by licensed Georgia public adjusters, home and business alike. If we take the case, the fee comes from the recovery, never from you.
See if my case qualifies 877-650-3515