“Target” became “Selection” in the profit deck

About this exhibit

“Target” became “Selection” in the profit deck

State Farm editors replaced “Target” with “Selection,” removed some percentages and glide paths, and folded average-estimate and overturn material into a Fix Profit Task Force presentation. The measurable claim goals remained while the language shown to leadership became less blunt.

• word change
• target to selection
• profit task force

Source: Released court-filed record · filed PDF pages 66–67. The source page is preserved; Friedman & Associates’ attribution sits outside it.